Strategy In Tough Times
- Laurie Thompson
- Jul 9
- 1 min read

"The winds may howl, but the anchor holds." – Unknown
Leading an organization is never easy, even in stable times. When markets are unsettled and uncertainty is the word of the moment, how can leaders move forward with confidence?
As a company that helps leaders build strategy, we are believers in planning and its superpower to focus people on organizational priorities, guide decision-making under pressure, and reassure employees and other stakeholders.
And in turbulent times, its power is even more apparent.
Working as a leadership team to discuss, debate, and ultimately build and align on the company’s strategy anchors your organization and gives your people an advantage as they face the howling winds.
And a well-communicated strategy doesn’t just guide; it energizes. It rallies your people, increases productivity, and builds more confidence in the way forward.
Here’s how:
Clarity of focus reduces decision fatigue
Purpose-driven choices build unity and a shared vision
Shared values guide behaviour, even in high pressure moments
Clear expectations help everyone know their role
Shared success measures allow more timely intervention
Strategic adaptation is easier from a shared strategy than from an environment with conflicting priorities
Good times come and go AND, in all cases, we’ve seen good strategy anchor the ride, no matter how loud the winds.
Lead on!
Comments